---
title: Ultradent Blog | Dental Marketing
description: Dental Marketing |
---

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    - [How Medical and Cosmetic Tooth Whitening can be Life-Changing: Using Opalescence™ Endo and Opalescence™ PF Whitening](https://en.ultradent.blog/how-medical-and-cosmetic-tooth-whitening-can-be-life-changing-using-opalescence-endo-and-opalescence-pf-whitening)
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    - [Can Teeth Whitening Be Harmful?](https://en.ultradent.blog/can-teeth-whitening-be-harmful)
    - [When Less Is More: Successful Tooth Whitening of a Fully Obliterated Tooth after a Trauma](https://en.ultradent.blog/when-less-is-more-successful-tooth-whitening-of-a-fully-obliterated-tooth-after-a-trauma)
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### Categories

## Category

[![](https://en.ultradent.blog/hubfs/MSP%20April%20Hero.png)](https://en.ultradent.blog/what-patients-really-notice-how-to-build-a-dental-team-theyll-love-and-talk-about)

## [What Patients Really Notice: How to Build a Dental Team They'll Love (and Talk About)](https://en.ultradent.blog/what-patients-really-notice-how-to-build-a-dental-team-theyll-love-and-talk-about)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | June 29, 2026

 What You'll Learn The hiring shift that changes everything: Why attitude beats a flawless résumé and the specific interview questions that reveal the right candidates before you make an offer. How to build a culture your staff won't want to leave: Developing habits and recognition strategies that keep great people engaged and genuinely excited to show up. Scripts for the moments nobody prepares for: Exactly what your team should say when a patient requests a TikTok dance, records a complaint on their phone, or asks to go live in your operatory. 

[Read More](https://en.ultradent.blog/what-patients-really-notice-how-to-build-a-dental-team-theyll-love-and-talk-about) [...Read More](https://en.ultradent.blog/what-patients-really-notice-how-to-build-a-dental-team-theyll-love-and-talk-about)

[![](https://en.ultradent.blog/hubfs/Power_of_a_Smile_Blog_hero_image_design-Blog_Image.png)](https://en.ultradent.blog/the-power-of-a-smile-how-facial-expressions-shape-mental-health)

## [The Power of a Smile: How Facial Expressions Shape Mental Health](https://en.ultradent.blog/the-power-of-a-smile-how-facial-expressions-shape-mental-health)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | May 25, 2026

 Does smiling make us happy, or do we smile because we are happy? How much can our facial expressions influence our psychological health? These are questions scientists have asked for hundreds of years. 

[Read More](https://en.ultradent.blog/the-power-of-a-smile-how-facial-expressions-shape-mental-health) [...Read More](https://en.ultradent.blog/the-power-of-a-smile-how-facial-expressions-shape-mental-health)

[![](https://en.ultradent.blog/hubfs/MSP%20Whitening%20conversation%20Jan%202026%20Blog%20hero.jpg)](https://en.ultradent.blog/how-to-talk-about-teeth-whitening-in-ways-patients-appreciate)

## [How to Talk About Teeth Whitening in Ways Patients Appreciate](https://en.ultradent.blog/how-to-talk-about-teeth-whitening-in-ways-patients-appreciate)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | April 12, 2026

 What You'll Learn How to identify the perfect moment to discuss whitening treatments using visual cues and patient life events, plus specific conversation starters that feel natural rather than pushy. Proven techniques for normalizing teeth whitening discussions through shade tracking, trend awareness, and educational approaches that position your practice as the trusted authority on safe cosmetic treatments. 

[Read More](https://en.ultradent.blog/how-to-talk-about-teeth-whitening-in-ways-patients-appreciate) [...Read More](https://en.ultradent.blog/how-to-talk-about-teeth-whitening-in-ways-patients-appreciate)

[![](https://cdn2.hubspot.net/hubfs/5802407/Sharepoint%20Blog%20Photos%20and%20Images/Images/Lists/Posts/AllPosts/Opalescence%20Market%20Whitening%20Social%20Hero%20Image.jpg)](https://en.ultradent.blog/brighten-your-bottom-line-using-social-media-to-boost-your-teeth-whitening-business)

## [Brighten Your Bottom Line: Using Social Media to Boost Your Teeth Whitening Business](https://en.ultradent.blog/brighten-your-bottom-line-using-social-media-to-boost-your-teeth-whitening-business)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | February 21, 2022

 How to Market Teeth Whitening on Social Media Analysts say more than 38 million adults will use whiteners this year and the tooth whitening market is projected to grow annually by 4%. Brightening smiles can be a tool to grow your practice, but a few waiting room signs and pamphlets aren't enough promotion to make the most out of the professional tooth whitening services you provide. 

[Read More](https://en.ultradent.blog/brighten-your-bottom-line-using-social-media-to-boost-your-teeth-whitening-business) [...Read More](https://en.ultradent.blog/brighten-your-bottom-line-using-social-media-to-boost-your-teeth-whitening-business)

[![](https://en.ultradent.blog/hubfs/Core%20Values.jpg)](https://en.ultradent.blog/integrity-in-all-we-do)

## [Integrity in All We Do](https://en.ultradent.blog/integrity-in-all-we-do)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | January 12, 2022

 When discussing our core values Dr. Dan Fischer, founder of Ultradent Products Inc., often says “Honesty plus courage equals integrity.” It’s interesting to see how that value equation has played out over the years in everything, from the way Ultradent advertises its products to research and development. 

[Read More](https://en.ultradent.blog/integrity-in-all-we-do) [...Read More](https://en.ultradent.blog/integrity-in-all-we-do)

[![](https://en.ultradent.blog/hubfs/Impressions_Blog.jpg)](https://en.ultradent.blog/what-is-your-dental-lab-saying-behind-your-back-part-one)

## [What is Your Dental Lab Saying Behind Your Back? Part One](https://en.ultradent.blog/what-is-your-dental-lab-saying-behind-your-back-part-one)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | November 23, 2021

 By Dr. Mark Pettit, DDS Call me paranoid, but I don’t think I’m alone in having wondered what the dental lab I use thinks of my dentistry. Sure, dental labs deal with things like poor retentive preps, illegible finish lines (margins), pulls in the impression, different viscosity impression materials that aren’t properly blended, insufficient reduction, and inaccurate bites on a daily basis. The real question is, does the lab dread, or love seeing your impressions come through their door? 

[Read More](https://en.ultradent.blog/what-is-your-dental-lab-saying-behind-your-back-part-one) [...Read More](https://en.ultradent.blog/what-is-your-dental-lab-saying-behind-your-back-part-one)

[![](https://en.ultradent.blog/hubfs/Ranked6_Blog.jpg)](https://en.ultradent.blog/ultradent-named-a-fortune-magazine-best-workplaces-in-manufacturing-and-production)

## [Ultradent Named a Fortune Magazine Best Workplaces in Manufacturing and Production](https://en.ultradent.blog/ultradent-named-a-fortune-magazine-best-workplaces-in-manufacturing-and-production)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | September 16, 2021

 From Fortune Magazine, September 10, 2021 © 2021 Fortune Media IP Limited. Used under License. Fortune, Fortune Media (USA) Corporation and its affiliates are not affiliated with, and do not endorse products or services of, Ultradent. 

[Read More](https://en.ultradent.blog/ultradent-named-a-fortune-magazine-best-workplaces-in-manufacturing-and-production) [...Read More](https://en.ultradent.blog/ultradent-named-a-fortune-magazine-best-workplaces-in-manufacturing-and-production)

[![](https://cdn2.hubspot.net/hubfs/5802407/Sharepoint%20Blog%20Photos%20and%20Images/Images/Lists/Posts/AllPosts/Opalescence_Go_MintAndMelon[2].jpg)](https://en.ultradent.blog/how-to-attract-more-patients-with-complimentary-whitening-samples-1)

## [How To Attract More Patients With Complimentary Whitening Samples](https://en.ultradent.blog/how-to-attract-more-patients-with-complimentary-whitening-samples-1)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | September 07, 2021

 Despite the challenge some dentists find in getting their patients excited about regular six-month cleanings, most clinicians can find a patient of almost any age that's enthusiastic and interested in a whiter, brighter smile! With that in mind, what better way to attract new patients—and subsequently, increase practice profits—than by implementing a turn-key teeth whitening sample program sure to get results? Ultradent had this strategy in mind when creating the newest packaging for its award-winning, disposable, convenient teeth whitening system—Opalescence Go™ whitening. The innovators behind the industry-leading Opalescence™ Whitening Systems prioritised the point of view of busy patients and clinicians when they designed Opalescence Go whitening's new look and feel—especially when it comes to sampling. 

[Read More](https://en.ultradent.blog/how-to-attract-more-patients-with-complimentary-whitening-samples-1) [...Read More](https://en.ultradent.blog/how-to-attract-more-patients-with-complimentary-whitening-samples-1)

[![](https://en.ultradent.blog/hubfs/Imported_Blog_Media/social-media.jpg)](https://en.ultradent.blog/2020/06/30/teledentistry-and-whitening)

## [Teledentistry, Tooth Whitening, and Reopening Your Practice](https://en.ultradent.blog/2020/06/30/teledentistry-and-whitening)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | June 30, 2020

 COVID-19 has been met with a global “tele” response as industries grasp for ways to stay operational amid the shutdown. Workers telecommute, friends telesocialize, and doctors lean on telehealth to remotely connect with patients. Dentists find themselves uniquely limited in the teleworld, since patient care typically requires hands-on techniques. “if you need a filling, you still need to go see a dentist face to face,” says Dr. Christine May, an Australian-based clinician and founder of the teledentistry marketplace ViDe. “We haven’t worked out how to do that via remote consult robotics yet. I’m sure in ten years we might, but we’re not there yet,” she chuckles, later adding “I really feel that teledentistry is going to disrupt the way we’ve been doing dental care to date.” 

[Read More](https://en.ultradent.blog/2020/06/30/teledentistry-and-whitening) [...Read More](https://en.ultradent.blog/2020/06/30/teledentistry-and-whitening)

[![](https://en.ultradent.blog/hubfs/Imported_Blog_Media/converting_posts.jpg)](https://en.ultradent.blog/2020/04/06/social-media-for-dentistry)

## [Global Reach, Local Focus: Social Media for Dentistry](https://en.ultradent.blog/2020/04/06/social-media-for-dentistry)

[Ultradent APAC](https://en.ultradent.blog/author/ultradentapac) | April 06, 2020

 From patient care to bookkeeping, clinical tools to advertising, the digital age has brought paradigm shifts to all aspects of dentistry. Many clinicians are experiencing changes in patients’ motivations for seeking care, while others patients to virtually test drive new smiles before committing to treatments. File cabinets have shrunk into hard drives and newspaper ads have been replaced by social media campaigns. The latter has created a cottage industry to help dentists navigate the stormy seas of Facebook, Instagram, Snapchat, and whatever new platforms pop up next month. 

[Read More](https://en.ultradent.blog/2020/04/06/social-media-for-dentistry) [...Read More](https://en.ultradent.blog/2020/04/06/social-media-for-dentistry)

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### Recent Posts

- [How Medical and Cosmetic Tooth Whitening can be Life-Changing: Using Opalescence™ Endo and Opalescence™ PF Whitening](https://en.ultradent.blog/how-medical-and-cosmetic-tooth-whitening-can-be-life-changing-using-opalescence-endo-and-opalescence-pf-whitening)
- [Opalescence Go™: The gentle way of tooth whitening - for everybody!](https://en.ultradent.blog/opalescence-go-the-gentle-way-of-tooth-whitening-for-everybody)
- [How Diode Lasers and Universal Composites Simplify Daily Practice Life](https://en.ultradent.blog/how-diode-lasers-and-universal-composites-simplify-daily-practice-life)
- [Can Teeth Whitening Be Harmful?](https://en.ultradent.blog/can-teeth-whitening-be-harmful)
- [When Less Is More: Successful Tooth Whitening of a Fully Obliterated Tooth after a Trauma](https://en.ultradent.blog/when-less-is-more-successful-tooth-whitening-of-a-fully-obliterated-tooth-after-a-trauma)

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