In this month's dental practice management series, we discuss dentistry, profits, and ethics. Distrust is running rampant in today's world. Distrust of the government, journalists, the pharmaceutical industry, sports referees, etc. And now distrust for doctors, dentists, and other medical care providers is all too commonplace—and in some cases, it's merited and valid. We had the opportunity to sit down with Dr. Dan Fischer, founder and CEO of Ultradent Products, Inc. and a practicing dentist, to discuss dentistry ethics and running a profitable practice. We talked about his beliefs and philosophies regarding patient care, trust, and how to gauge if you're really doing what's best for the patient. Here are a few of his personal credos, in his words.