When discussing our core values Dr. Dan Fischer, founder of Ultradent Products Inc., often says “Honesty plus courage equals integrity.” It’s interesting to see how that value equation has played out over the years in everything, from the way Ultradent advertises its products to research and development.

By Dr. Irene Renieris, DDS EDITOR’S NOTE: This article was originally published by Dental Product Shopper, September 10, 2021, viewable here. When I was looking to purchase what would be my first dental laser, I spent a lot of time doing research—I even had different companies drop off their lasers for me to give them a try for a week. By far, the Gemini laser from Ultradent stood out as the cleanest and easiest to use. I really liked the fact that it had dual wavelength, and it allowed for easy updates by just plugging it into a computer.

By Dr. Mark Pettit, DDS Call me paranoid, but I don’t think I’m alone in having wondered what the dental lab I use thinks of my dentistry. Sure, dental labs deal with things like poor retentive preps, illegible finish lines (margins), pulls in the impression, different viscosity impression materials that aren’t properly blended, insufficient reduction, and inaccurate bites on a daily basis. The real question is, does the lab dread, or love seeing your impressions come through their door?

Dr. Tanya Lawhon says it wasn’t difficult for her to give Ultradent’s Gemini® 810 + 980 diode laser a try. “I love everything Ultradent makes,” said Dr. Lawhon, who runs her own dentistry practice in Bishop, Texas. “I love their products, and on the rare occasion I do get something I’m not in love with I always give them my honest feedback on what I would change. I’ve never been afraid or shy to do that."

Etching is a crucial element in creating high quality restorations and the basis for proper adhesive technique. More than 30 years ago, Ultradent created a phosphoric acid etchant that provided total control in handling. Ultra-Etch™ etchant stays exactly where it’s put while penetrating even the smallest fissures—it’s the only etchant you need for total etch procedures.

Whether it’s a patient presenting with one front tooth that’s several shades darker than the rest or teeth with tetracycline staining so severe that the patient refuses to smile, most dentists can agree that not all teeth whitening cases are cut and dry. Certainly, some are easier to treat than others...by a long shot. 

From Fortune Magazine, September 10, 2021 © 2021 Fortune Media IP Limited. Used under License. Fortune, Fortune Media (USA) Corporation and its affiliates are not affiliated with, and do not endorse products or services of, Ultradent.

Despite the challenge some dentists find in getting their patients excited about regular six-month cleanings, most clinicians can find a patient of almost any age that's enthusiastic and interested in a whiter, brighter smile! With that in mind, what better way to attract new patients—and subsequently, increase practice profits—than by implementing a turn-key teeth whitening sample program sure to get results? Ultradent had this strategy in mind when creating the newest packaging for its award-winning, disposable, convenient teeth whitening system—Opalescence Go™ whitening. The innovators behind the industry-leading Opalescence™ Whitening Systems prioritised the point of view of busy patients and clinicians when they designed Opalescence Go whitening's new look and feel—especially when it comes to sampling.