How to Market Teeth Whitening on Social Media Analysts say more than 38 million adults will use whiteners this year and the tooth whitening market is projected to grow annually by 4%. Brightening smiles can be a tool to grow your practice, but a few waiting room signs and pamphlets aren't enough promotion to make the most out of the professional tooth whitening services you provide.

When discussing our core values Dr. Dan Fischer, founder of Ultradent Products Inc., often says “Honesty plus courage equals integrity.” It’s interesting to see how that value equation has played out over the years in everything, from the way Ultradent advertises its products to research and development.

By Dr. Mark Pettit, DDS Call me paranoid, but I don’t think I’m alone in having wondered what the dental lab I use thinks of my dentistry. Sure, dental labs deal with things like poor retentive preps, illegible finish lines (margins), pulls in the impression, different viscosity impression materials that aren’t properly blended, insufficient reduction, and inaccurate bites on a daily basis. The real question is, does the lab dread, or love seeing your impressions come through their door?

From Fortune Magazine, September 10, 2021 © 2021 Fortune Media IP Limited. Used under License. Fortune, Fortune Media (USA) Corporation and its affiliates are not affiliated with, and do not endorse products or services of, Ultradent.

Despite the challenge some dentists find in getting their patients excited about regular six-month cleanings, most clinicians can find a patient of almost any age that's enthusiastic and interested in a whiter, brighter smile! With that in mind, what better way to attract new patients—and subsequently, increase practice profits—than by implementing a turn-key teeth whitening sample program sure to get results? Ultradent had this strategy in mind when creating the newest packaging for its award-winning, disposable, convenient teeth whitening system—Opalescence Go™ whitening. The innovators behind the industry-leading Opalescence™ Whitening Systems prioritised the point of view of busy patients and clinicians when they designed Opalescence Go whitening's new look and feel—especially when it comes to sampling.

COVID-19 has been met with a global “tele” response as industries grasp for ways to stay operational amid the shutdown. Workers telecommute, friends telesocialize, and doctors lean on telehealth to remotely connect with patients. Dentists find themselves uniquely limited in the teleworld, since patient care typically requires hands-on techniques. “if you need a filling, you still need to go see a dentist face to face,” says Dr. Christine May, an Australian-based clinician and founder of the teledentistry marketplace ViDe. “We haven’t worked out how to do that via remote consult robotics yet. I’m sure in ten years we might, but we’re not there yet,” she chuckles, later adding “I really feel that teledentistry is going to disrupt the way we’ve been doing dental care to date.”

From patient care to bookkeeping, clinical tools to advertising, the digital age has brought paradigm shifts to all aspects of dentistry. Many clinicians are experiencing changes in patients’ motivations for seeking care, while others patients to virtually test drive new smiles before committing to treatments. File cabinets have shrunk into hard drives and newspaper ads have been replaced by social media campaigns. The latter has created a cottage industry to help dentists navigate the stormy seas of Facebook, Instagram, Snapchat, and whatever new platforms pop up next month.